LOVELEA POSTER by Brand Union for LOVELEA FILMS

Adsarchive » Design & Branding » LOVELEA FILMS » LOVELEA POSTER

LOVELEA POSTER

Pin to Collection
Add a note
Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Design & Branding
Market United Kingdom
Agency Brand Union
Art Director Glenn Tutssel
Designer Lauren Tutssel
Released November 2009

Credits & Description

Category: Posters
Advertiser: LOVELEA FILMS
Product/Service: FILM PRODUCTION
Agency: THE BRAND UNION
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: THE BRAND UNION, London, UNITED KINGDOM
Entry URL: http://lovelea.com/home.html
Art Director: Glenn Tutssel (The Brand Union)
Designer: Lauren Tutssel (The Brand Union)
Media placement: Cannes Lions entry - Cannes entry - 01 December 2009

Describe the challenges and key objectives
Using the new identity, designed to build on the company’s excellence in the nurturing and growth of emerging talent from conception to creation, we were required to: 1. Create supporting merchandise and collateral for marketing purposes that stood out amongst the plethroa of film production companies in Hollywood.

Describe the brief from the client
The Lovelea Film Company is a newly established international film production company based in Hollywood. Lovelea concentrates on the development of unique and exciting concepts in order to create outstanding final productions.

Describe how you arrived at the final design
Very few film production companies nuture young emerging talent by putting their money into supporting them. Lovlea stood out by the way that they encourage the early concept development stage all the way through to full blown creation. In the colourful world of Hollywood where everyone wants to stand out from the crowd, we made them all stars by using the butterfly as a metaphor for bright talent. The line drawings with the realistic butterflies represent concept to creation.

Give some indication of how successful the outcome was in the market
The business continues to grow in an otherwise stagnant market.