Loving Hands Ministry Design & Branding DWARF DEPRESSION by DDB Mudra Group Mumbai

DWARF DEPRESSION

Pin to Collection
Add a note
Industry Business equipment & services
Media Design & Branding
Market India
Agency DDB Mudra Group Mumbai
Art Director Shailesh Khandeparkar
Released December 2010

Credits & Description

Category: Posters
Advertiser: LOVING HANDS MINISTRY
Product/Service: LOVING HANDS MINISTRY
Agency: MUDRA COMMUNICATIONS
Date of First Appearance: Dec 31 2010
Entrant Company: MUDRA COMMUNICATIONS, Mumbai, INDIA
Chief Creative Officer: Bobby Pawar (Mudra Communications)
Creative Head: K.B. Vinod (Mudra Communications)
Illustrator: Shailesh Khandeparkar (Shailesh Khandeparkar)
Art Director: Shailesh Khandeparkar (Shailesh Khandeparkar)
Media placement: Posters - College Canteen - 31/12/2010
Media placement: Posters - Malls - 1/01/2011
Media placement: Posters - Coffee Shops - 31/12/2010
Media placement: Print - Newspapers - 31/12/2010

Describe the brief from the client
Convey to young adults that depression can be combated with the right advice and guidance.

Describe the challenges and key objectives
Find a way to talk about a sensitive subject, without pushing up the defences of the target audience.

Describe how you arrived at the final design
To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counselling when it comes to dwarfing the problems of depression.

Give some indication of how successful the outcome was in the market
There was a 21% increase the calls for help in a month.