LOWE ID by MullenLowe London for LOWE LONDON

LOWE ID

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Industry Advertising agencies, Stationery, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency MullenLowe London
Creative Director Tom Hudson
Designer Simon Morris
Illustrator Rob Carew
Released November 2009

Credits & Description

Category: Stationery
Advertiser: LOWE LONDON
Product/Service: ADVERTISING AGENCY
Agency: LOWE LONDON
Date of First Appearance: Nov 30 2009 12:00AM
Entrant Company: LOWE LONDON, UNITED KINGDOM
Art Director: Simon Morris (Lowe London)
Designer: Simon Morris (Lowe London)
Illustrator: Rob Carew (Tag)
Creative Director: Tom Hudson (Lowe London)
Media placement: Business Cards - Used By Employees - November 2009
Media placement: Headed Paper - Used By Employees - November 2009
Media placement: Envelopes - Used By Employees - November 2009
Media placement: Compliment Slips - Used By Employees - November 2009
Media placement: Note Pads - Used By Employees - November 2009

Describe the brief from the client
The brief was to evolve the existing ‘blue square’ Lowe Worldwide logo into something relevant for each local office. In this case a design that identifies the location and culture of the London agency.

Describe how you arrived at the final design
‘STAMPS’ is about 3 things. It establishes a clear personality for Lowe London with its use of iconic British visuals. Pigeons and pints of beer and conkers and ice gems. It reflects all the quality control and craft tradition of Lowe. Wherever possible each business card and envelope is actually stamped by hand. Nothing leaves our agency without our stamp of approval. It’s a non-corporate corporate identity. Multiple images, made by hand, deliberately lo-fi with blotches and misprints that are all part of the package.