STAR WARS IDENTITIES by BleuBlancRouge Montreal for Lucasfilm

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STAR WARS IDENTITIES

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Industry Shows, Events & Festivals
Media Design & Branding
Market Canada
Agency BleuBlancRouge Montreal
Creative Director Gaëtan Namouric
Copywriter Sébastien Maheux, Andrew Lord
Producer Eve Mathieu, Dominique Dufour
Illustrator Louis Hébert
Released September 2011

Credits & Description

Category: Posters
Advertiser: LUCASFILMS, X3 PRODUCTIONS
Product/Service: STAR WARS EXHIBITION
Agency: BLEUBLANCROUGE
Artistic Director: Jean-François Leblanc (Bleublancrouge)
Copywriter: Sébastien Maheux (Bleublancrouge)
Creative Director: Gaëtan Namouric (Bleublancrouge)
Copywriter: Andrew Lord (Bleublancrouge)
Illustrator: Louis Hébert (Bleublancrouge)
Producer: Eve Mathieu (Bleublancrouge)
Producer: Dominique Dufour (Bleublancrouge)
Media placement: Temporary Exhibition - Montreal Science Centre - April 19 Through September 16

Describe the brief from the client
For 35 years, audiences around the world have followed the adventures of Luke and Anakin Skywalker, the Jedi heroes of a galaxy far, far away. And now, a new exciting exhibition comes to our own galaxy with Star Wars Identities, a redefined modern exhibition experience in which we will rediscover the unforgettable characters of Star Wars in a whole new way.

Describe how you arrived at the final design
The world premiere of this exhibition will be held at the Montreal Science Centre, starting on April 19, 2012. A stunning collection from the Lucasfilm Archives, a customised, interactive identity quest, and insightful scientific content will all work together in Star Wars Identities to follow the dramatic journeys of Luke and Anakin Skywalker, cinema's most famous father and son duo.

Visitors will develop a better understanding of what makes the characters of Star Wars who they are, and at the same time explore their own identity with one question, at once simple and profound: What forces shape you?