M VISUAL IDENTITY by 100% Design for GEP

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M VISUAL IDENTITY

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency 100% Design
Director Renato Pasmanik, Renata Melman Pasmanik
Creative Director Patricia Oliveira, Lilian Chiofolo
Designer Anna Flavia Fonseca
Released March 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: GEP
Product/Service: M FASHION BRAND
Agency: 100% DESIGN
Date of First Appearance: Mar 5 2009 12:00AM
Entrant Company: 100% DESIGN, Sao Paulo, BRAZIL
Director: Renata Melman Pasmanik (100% Design)
Creative Director: Lilian Chiofolo (100% Design)
Creative Director: Patricia Oliveira (100% Design)
Designer: Anna Flavia Fonseca (100% Design)
Consultant: Marilia Rocha (GEP)
Director: Renato Pasmanik (GEP)
Product Director: Carlos Eduardo Di Pietro (GEP)
Media placement: logo and its applications - Sao Paulo City - since march 2009

Describe the challenges and key objectives
The challenge was to keep it simple giving to the letter M a personality, thinking of a feminine brand.

Describe the brief from the client
To create a logo for the new fashion brand called M. It should be simple and iconic.

Describe how you arrived at the final design
M is a fashion brand that embodies the Brazilian spirit and conveys transformation, awe, fun and colour. A brand whose form and content are ever changing. With over 10 stores across Brazil, M’s brand identity, sign, applications, logotype, brand-book and website have been thoroughly revamped for 2010.

Give some indication of how successful the outcome was in the market
The success of the logo was the way. It permitted to be used as patterns for the visual identity, giving the materials of appliance the Brazilian spirit. The company launched 9 stores in sequence in a year.