M&M's Design & Branding Haunted M&M’S, 1 by Colenso BBDO Auckland

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Haunted M&M’S, 1

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Industry Candies
Media Design & Branding
Market New Zealand
Agency Colenso BBDO Auckland
Creative Group Head Beth O'brien, Thomas Darlow
Production Flare
Released October 2017

Credits & Description

Country: New Zealand
Client: MARS
Facebook: https://www.facebook.com/MMs-N...
Online Shop: https://hauntedmms.co.nz/
Advertised brand: M&M’S®
Advertising Agency: Colenso BBDO, Auckland
Creative Group Heads: Beth O’Brien, Thomas Darlow
Production Company: Flare
Producer, Hamish Mortland
Media: MEC WaveMaker
Published/Released: Friday 13th October, 2017
Date of Release: Monday 16th October, 2017
On Friday 13th, M&M’S® NZ will begin pre-haunting boxes of M&M’S in preparation for the Halloween season.
The haunting procedure will use time-proven techniques to cram as many ghosts into the candy as possible, and the entire thing will be aired as the world’s longest ever live broadcast event.
The haunting will take place in NZ’s #1 haunted location over 13 days, and the boxes will be available for purchase at hauntedmms.co.nz in three levels of Hauntedness (Lightly Haunted, Mediumly Spooky, and Extra Super Creepy), depending on where they are placed in the mansion.
Paranormal consultant, and general ghost pest, Mark Wallbank is overseeing proceedings to ensure the candy leaves the house with as many ghosts, ghouls, and poltergeists in it as possible.