THE MOST BEAUTIFUL CURVES 2011 by Y&R Berlin for MOTORRAD

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THE MOST BEAUTIFUL CURVES 2011

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Industry Magazines
Media Design & Branding
Market Germany
Agency Y&R Berlin
Creative Director Esben Ehrenreich, Markus Rieser
Art Director Katrin Haase
Released January 2011

Credits & Description

Category: Calendars
Advertiser: MOTORRAD
Product/Service: MAGAZINE CALENDAR
Agency: Y&R BERLIN
Date of First Appearance: Jan 10 2011
Entrant Company: Y&R BERLIN, Berlin, GERMANY
Chief Communications Officer: Jan Leube (Y&R Germany)
Creative Director: Esben Ehrenreich (Y&R Berlin)
Creative Director: Markus Rieser (Y&R Berlin)
Art Director: Katrin Haase (Y&R Berlin)
Managing Director: Anika Hirsch (Y&R Berlin)
Art Buying: Paulina Gonzalez (Y&R Berlin)
Media placement: Direct Mailing - Subscribers Of Motorrad Magazine - 3 Januray 2011

Describe the brief from the client
"Motorrad", Europe's largest motorcycle magazine, gives its most loyal subscribers a calender with the first issue of every year.

Describe the challenges and key objectives
The challenge was to design a calendar which, unlike in previous years, responds more to the reader and enthusiastic motorcyclist, surprises them and brings a smile to their faces.

Describe how you arrived at the final design
We’ve developed the first calendar, which reflects the feeling of a motorcyclist who leans into the curve.
At first glance, it's a simple wall calendar, but by a small change in the suspension, the calendar suddenly hangs crooked and thus shows the world's most beautiful corners from a biker’s perspective.

Give some indication of how successful the outcome was in the market
60% of all subscribers have extended their subscription for the next year within 3 months of receiving the calendar.