Maharashtra Dyslexia Association Design & Branding The Dancing Letters, 2 by McCann Erickson Mumbai

The Dancing Letters, 2

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market India
Agency McCann Erickson Mumbai
Executive Creative Director Subramani Ramachandran
Creative Director Sharmad Khambekar
Art Director Pranav Bhide, Apurva Muranjan
Copywriter Archit Gadiyar, Aakar Jain
Designer Pranav Bhide
Released September 2016


One Show 2017
Design Editorial: Book Layout Design Bronze
Design Craft: Art Direction - Single Or Series Merit
Print & Outdoor Promotional / Collateral: Promotional Items - Single Or Campaign Merit
Design Promotional: Booklets, Brochures, & Product Catalogues Merit

Credits & Description

Agency: Mccann World Group, Mumbai
Client: Maharashtra Dyslexia Association
Executive Chairman & Regional Ed Ap: Prasoon Joshi
National Creative Director: Pradyumna Chauhan
Executive Creative Director: Subramani Ramachandran
Retoucher: Nitin Sawant
Agency Producer: Robert Joseph
Art Director: Pranav Bhide
Art Director: Apurva Muranjan
Designer: Pranav Bhide
Creative Director: Sharmad Khambekar
Copywriter: Archit Gadiyar
Copywriter: Aakar Jain
Artworker: Nagesh Mithbowkar
The book that helps dyslexic kids read books.
Maharashtra Dyslexia Association handed out 'The Dancing Letters’ book to dyslexic kids, their parents and teachers. Created to reinvent the way of teaching a dyslexic kid, the book uses fun and interactive typography to showcase the predicament as well as the solution.
The Dancing Letters book was introduced in 2 centers in Maharashtra, where it has helped many dyslexic kids read better, educated parents and teachers about the common mistakes made by a dyslexic mind. Now the book is being taken to 52 more centers across India.