Maharashtra Dyslexia Association Design & Branding The Dancing Letters [video] 2 by McCann Erickson Mumbai

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The Dancing Letters [video] 2

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market India
Agency McCann Erickson Mumbai
Chief Creative Officer Prasoon Joshi
Executive Creative Director Pradyumna Chauhan, Subramani Ramachandran
Creative Director Sharmad Khambekar
Art Director Pranav Bhide, Apurva Muranjan
Copywriter Pranav Bhide, Archit Gadiyar, Sharmad Khambekar, Aakar Jain
Production LensFlare Films
Director Sachin Kotre
Released October 2016

Awards

ADFEST 2017
Design Lotus Books & Publications Bronze

Credits & Description

Company Entering: Mccann Worldgroup India, Mumbai
Brand: Maharashtra Dyslexia Association
Advertiser: Maharashtra Dyslexia Association
Agency: Mccann Worldgroup India, Mumbai
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Pradyumna Chauhan/Subramani Ramachandran
Creative Director: Sharmad Khambekar
Copywriter: Sharmad Khambekar/Aakar Jain/Archit Gadiyar/Pranav Bhide
Art Director: Pranav Bhide/Apurva Muranjan
Agency Producer: Robert Joseph
Film Production Company: Www.Lensflarefilms.Tv Mumbai
Director: Sachin Kotre
D.O.P/Cinematographer: Anu Moothedath
Executive Producer: Khan Naveed
Photographer: Amol Jadhav/Loknath Panigrahi
Retoucher: Nitin Sawant/Nagesh Mithbowkar
Illustrator: Pranav Bhide
Designer: Pranav Bhide
Typographer: Pranav Bhide
Background Overview:
Brief: For A Dyslexic Mind It Is Difficult To Distinguish Between Similar Looking Numbers And Alphabets. Also, Their Minds Learn Differently. Hence, The Maharashtra Dyslexia Association Thought It Necessary To Highlight That Fact And Was Keen To Provide A Solution That Would Make Learning Easy For Those Affected By Dyslexia. Idea: Maharashtra Dyslexia Association Handed Out the Dancing Letters’ Book To Dyslexic Kids, Their Parents And Teachers. Created To Reinvent The Way Of Teaching A Dyslexic Kid, The Book Illustrates The Common Reversals, Making It Easier For Him/Her To Distinguish Between Similar Looking Alphabets, Words And Symbols. In 15 Unique And Engaging Ways, The Book Uses Fun, Interactive Pop-Up Typography To Showcase The Predicament As Well As The Solution To Kids, Parents And Teachers. Result: The Dancing Letters Book Has Helped Many Dyslexic Kids Read And Comprehend Language Better. In Addition, The Book Educated Parents And Teachers About The Common Mistakes Made By A Dyslexic Mind. It Dispelled The Misconception That Dyslexia Is A Prediction Of Intelligence.