MAISON GERARD by Mother New York for Maison Gerard

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MAISON GERARD

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market United States
Agency Mother New York
Released August 2011

Credits & Description

Category: Logo Design
Advertiser: MAISON GERARD
Product/Service: MAISON GERARD
Agency: MOTHER NEW YORK
: Mother NY
Media placement: Identity - All Materials - June 2011 - Present

Describe the brief from the client
Founded in 1974, Maison Gerard specialises in Fine French Art Deco Furniture, Lighting and Objects d’art. Maison Gerard approached Mother New York to re-design their brand identity and communications (stationery, advertisements, catalogues, invitations, etc.) early this year.

Describe the challenges and key objectives
Help to differentiate Maison Gerard from its competitors both within the United States and internationally.

Describe how you arrived at the final design
With the opening of a new gallery showroom on East 10th Street, a level of contemporary edge is communicated with printed materials, typography and photography.