Maison Estate Design & Branding MAISON by M&C Saatchi Abel Cape Town


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Industry Wine & Champagne
Media Design & Branding
Market South Africa
Agency M&C Saatchi Abel Cape Town
Creative Director Gordon Ray
Art Director Maximilian Pazak
Copywriter Jonathan Bain
Released December 2011

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: WEYLANDTS
Art Director: Maximilian Pazak (M/C Saatchi Abel)
Creative Director: Gordon Ray (M/C Saatchi Abel)
Copywriter: Jonathan Bain (M/C Saatchi Abel)
: Shaun Mccormack (M/C Saatchi Abel)
: Helen Botes (M/C Saatchi Abel)
Media placement: Wine Label ( Chardonnay ) - Maison Wine Estate - 13 December 2011
Media placement: Wine Label ( Viognier ) - Maison Wine Estate - 13 December 2011

Describe the brief from the client
Maison is a wine estate in Franschhoek, South Africa. Our brief was to design a series of labels for a bespoke, limited edition range of house wines that encapsulated the idea of ‘good living’.

Describe the challenges and key objectives
The designs needed to reflect the virtue of a small, boutique vineyard: the personal care and attention the vintner is able to bestow on his wines.

Describe how you arrived at the final design
The handcrafted nature of the wines was the inspiration here. Each label carries the individualised, original thumbprint of the winemaker, Antwan Bondesio. Effectively, no two labels are the same delivering a very personal message.