TOUCH by Tbwa\santiago Mangada Puno for Makati Shangrila

TOUCH

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Industry Hotels & Resorts, Restaurants, Pubs & Bars
Media Design & Branding
Market Philippines
Agency Tbwa\santiago Mangada Puno
Executive Creative Director Melvin Mangada
Creative Director Manuel Villafania\melvin Mangada\denise Tee
Art Director Catherine Kho
Copywriter Kaity Chua
Released April 2010

Credits & Description

Category: Posters
Advertiser: MAKATI SHANGRILA
Product/Service: HOTEL AND RESTAURANT
Agency: TBWA\SANTIAGO MANGADA PUNO
Date of First Appearance: Apr 23 2010 12:00AM
Entrant Company: TBWA\SANTIAGO MANGADA PUNO, Makati City, THE PHILIPPINES
Executive Creative Director: Melvin Mangada (TBWA Santiago Mangada Puno)
Creative Director: Manuel Villafania (TBWA Santiago Mangada Puno\ Tequila)
Art Director: Catherine Kho (TBWA Santiago Mangada Puno\ Tequila Philippines)
Copywriter: Kaity Chua (TBWA Santiago Mangada Puno)
Account Director: Marishka David (TBWA Santiago Mangada Puno)
Print Producer: May Dalisay (TBWA Santiago Mangada Puno)
Final Artist: Angelito Tan (TBWA Santiago Mangada Puno)
Media placement: Posters - 20 Pcs - Posted On Shangrila's Hotel And Restaurants Venues - 23 April 2010

Describe the challenges and key objectives
The creative solution was to communicate how easy and stress -free planning celebrations could be with the help of Celebrations at Shangri-La. The objective was to create awareness about the service and to raise bookings.

Describe the brief from the client
Whether an event is intimate or grand, simple or spectacular, Celebrations at Shangri-La takes a hands-on approach to planning the perfect gathering anywhere or in any Shangri-La property. With dedicated teams that handle every detail, dream events come true. The agency was tasked to create material to spread awareness about this service.

Describe how you arrived at the final design
The agency produced posters showing elegant hands putting the distinctive Shangri-La touch to parties and events. These were placed in Shangri-La properties including the Celebrations at Shangri-La store in Greenbelt 5, a premiere shopping destination.

Give some indication of how successful the outcome was in the market
More and more people are inquiring and booking the services of Celebrations at Shangri-La.