MANNOCHMORE 18-YEAR OLD by The Brand Union London for MANNOCHMORE

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MANNOCHMORE 18-YEAR OLD

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Industry Whiskey
Media Design & Branding
Market United Kingdom
Agency The Brand Union London
Executive Creative Director Glenn Tutssel
Designer Lauren Tutssel
Illustrator Andrew Davidson, Colin Frewin
Released October 2009

Credits & Description

Category: Alcoholic Drinks
Advertiser: DIAGEO
Product/Service: MANNOCHMORE 18-YEAR OLD WHISKY
Agency: THE BRAND UNION
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: THE BRAND UNION, London, UNITED KINGDOM
Designer: Lauren Tutssel (The Brand Union)
Designer: Glenn Tutssel (The Brand Union)
Executive Creative Director: Glenn Tutssel (The Brand Union)
Illustrator: Andrew Davidson (West1 Arts)
Illustrator: Colin Frewin (West1 Arts)
Media placement: Cannes Lions Entry - Cannes Entry - 01 November 2009
Media placement: Mannochmore Pack Shot - In-Store - 01 November 2009
Media placement: Mannochmore Pack Shot Detail - On-Pack - 01 November 2009
Media placement: Small Woodpecker Detail - On-Pack - 01 November 2009
Media placement: Feather Detail - On-Pack - 01 November 2009
Media placement: Large Woodpecker Detail - On-Pack - 01 November 2009

Describe the challenges and key objectives
1. To design a relevant, distinctive and premium packaging for this special spirit.

Describe the brief from the client
Every year, Diageo produces a range of special releases selected from very rare or now closed distilleries. This year, the premium spirits house introduced three more to its range, one of which was the Mannochmore 18-Year Old. 1. To design a look & feel consistent with the Special Releases selection but with a bespoke visual identity befitting of its character and the benefit of the distillery.

Describe how you arrived at the final design
For Mannochmore, we looked to its environment and incorporated the region's native greater spotted woodpecker. The 18 holes that perforate the box packaging refer to both the age of the spirit as well as the wood maturation this whisky undergoes.

Give some indication of how successful the outcome was in the market
A boxed whisky produced in very limited quantities, it retailed for £200 but is now sold out.