VIRGIN LONDON MARATHON RUNNERS by SAINT for VIRGIN.COM

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VIRGIN LONDON MARATHON RUNNERS

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Industry Website
Media Design & Branding
Market United Kingdom
Agency SAINT
Creative Director Simon Labbett
Copywriter Pete Sciberras, Jeeves
Released December 2009

Credits & Description

Category: Broadcast Design & Graphics
Advertiser: VIRGIN.COM
Product/Service: MARATHON BLOG
Agency: SAINT
Date of First Appearance: Dec 18 2009 12:00AM
Entrant Company: SAINT, London, UNITED KINGDOM
Entry URL: http://awards.saintdigital.co.uk/VirginMarathon/index.html
Creative Director: Simon Labbett (Saint @ Rkcr Y/R)
Art Director: Jeeves & Pete (Saint @ Rkcr Y/R)
Copywriter: Jeeves & Pete (Saint @ Rkcr Y/R)
Illustrator/Animator: Andy Rementer
Digital Producer: Amy Torbett (Saint @ Rkcr Y/R)
Sound Design: Michael Manning/Danny Duff/Adam Ward (Grandbrother)
Media placement: Logo - Offline/Online - 18th December 2009
Media placement: Runners - Online - 18th December 2009
Media placement: Title Sequence - Online - 18th December 2009

Describe the challenges and key objectives
"How the hell are we going to do this for £3k"

Describe the brief from the client
The job was only small, a title sequence to showcase Virgin's involvement in the 2010 London Marathon. Something that would only be used on a series of webisodes updating the runners.

Describe how you arrived at the final design
We convinced, bribed and black mailed acclaimed illustrator Andy Rementer to try animation for the first time.

Give some indication of how successful the outcome was in the market
Initially made for just internal use within Virgin, this title sequence went viral after appearing on the front page of Creative Review, Urban Outfitters, Nike's music blog, Stash magazine, Fabrica and The Reel to name but a few.