MARIESTADS CONTINENTAL by Neumeister for Mariestads

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MARIESTADS CONTINENTAL

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Industry Beers and Ciders
Media Design & Branding
Market Sweden
Agency Neumeister
Creative Director Peter Neumeister
Designer Serhat Ferat
Released October 2011

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: MARIESTADS CONTINENTAL
Product/Service: MARIESTADS CONTINENTAL
Agency: NEUMEISTER
Creative Director: Peter Neumeister (Neumeister Strategic Design)
Production Manager: Sofia Törling (Neumeister Strategic Design)
Designer: Serhat Ferat (Neumeister Strategic Design)
Final Art: Nico Paredes (Neumeister Strategic Design)
Media placement: Bottle - Systembolaget (The Swedish Distributor Of Alcohol) - 15 October 2011

Describe the brief from the client

Spendrups decided to produce a medium-strong beer.

Describe the challenges and key objectives
The challenge was to design a beer that would establish Mariestads’ premium position in the country. Both in taste and naturally in design.

Describe how you arrived at the final design
Continental, its name opens up the door to a fabulous era where anything was possible. On the continent at the end of the 19th century, new discoveries and inventions made it possible for people to enjoy a lager like this – with guaranteed quality, all the time: a design concept that celebrates the age of invention in engineering, physics and the arts.

Give some indication of how successful the outcome was in the market
Mariestads Continental was just released.