CUFFLINKS by Wien Nord Vienna for MARKUS BENJAMIN BESPOKE SHIRT TAYLORING

CUFFLINKS

Pin to Collection
Add a note
Industry Stationery
Media Design & Branding
Market Austria
Agency Wien Nord Vienna
Creative Director Eduard Boehler, Edmund Hochleitner
Art Director Andreas Lierzer
Released February 2009

Credits & Description

Category: Stationery
Advertiser: MARKUS BENJAMIN BESPOKE SHIRT TAYLORING
Product/Service: MARKUS BENJAMIN BESPOKE SHIRT TAYLORING
Agency: WIEN NORD
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: WIEN NORD, Vienna, AUSTRIA
Creative Director: Eduard Boehler (WIEN NORD)
Creative Director: Edmund Hochleitner (WIEN NORD)
Art Director: Andreas Lierzer (WIEN NORD)
Account Director: Markus Mazuran (WIEN NORD)
Media placement: Compliment Card - In Store, Customer Mailings, Etc. - 01 March 2009

Describe the challenges and key objectives
The field of tailoring is a very exclusive one. But also very embattled. Most people have been going to the same tailor for years now, maybe even for generations. Therefore he needed a corporate identity to stand out, to make curious. To show his exceptionality and high-quality work in everything, even in such a simple thing as a compliment card.

Describe the brief from the client
Markus Benjamin is a young, promising designer, who recently started his own business of tailoring individual bespoke shirts. And for that he needed a corporate identity. With this he's trying to enter a very exclusive group of clients. Therefore he needed a corporate identity to stand out, to make someone, who's probably been going to the same tailor for years, curious. To show his exceptionality and high-quality work in everything. And everything also includes the stationary.

Describe how you arrived at the final design
We wanted the corporate design to be what Markus Benjamin is best at: tailoring fine, exklusive shirts. And that's what it is: every piece of the stationary just looks like a shirt. A very individual one of course. To get this very unique look we used simple office pins and made them into precious cufflinks.

Give some indication of how successful the outcome was in the market
This very compliment card isn't something you'd just look at and throw away. Due to exclusive material and the creative look people liked to keep it … and therefore were reminded of Markus Benjamin and his fine work all along.