AMUSE Design & Branding IREZUMI TATTOO T-SHIRT by Dentsu Inc. Tokyo

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Shumei Takahashi
Art Director Yoshinaka Ono
Designer Kenta Okawara
Released August 2009

Credits & Description

Category: Self Promotion
Advertiser: AMUSE
Agency: DENTSU
Date of First Appearance: Aug 29 2009 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN
Creative Director: Shumei Takahashi (Dentsu Inc.)
Planning Director: Keiichi Higuchi (Dentsu Inc.)
Art Director: Yoshinaka Ono (Dentsu Inc.)
Designer: Kenta Okawara (Adbrain)
Media placement: Tour T-Shirt - Sold At LIve Stadium - 29 August 2009-30 August 2009

Describe the challenges and key objectives
To create a design which improve the image of Masaharu Fukuyama.

Describe the brief from the client
Masaharu Fukuyama is a famous singer song writer in Japan, who has made 10 number-one-ranked songs. We were asked to design his 20th anniversary tour T-shirt.

Describe how you arrived at the final design
Since the theme of the tour was 'MATSURI' Japanese traditional festival, the graphic motif is the Japanese God of Entertainment BENZAITEN playing an electric guitar. When wearing it, it is designed to look like you have IREZUMI tattooed all over your body.

Give some indication of how successful the outcome was in the market
The number of audiences of the two-day event reached over 80,000 people, and the T-shirt effectively put enthusiasm to it.