Mato Homola Design & Branding The Helmet Of The Future Winner [image] by Mayer/McCann Erickson Bratislava

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The Helmet Of The Future Winner [image]

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Industry Automotive products, services and accessories
Media Design & Branding
Market Slovakia
Agency Mayer/McCann Erickson Bratislava
Creative Director Juraj Sulik
Art Director Martin Larry Jaňák
Copywriter Lucia Čarná, Barbora Meszárošová
Released March 2016

Awards

Golden Hammer 2017
Design And Branding Original Business Gifts Diploma

Credits & Description

Agency: Mayer/Mccann Erickson
Client: Homola Sport Ltd.
Brand: Mato Homola
Product/service: Homola Sport
Creative Director: Juraj Šulík
Art Director: Martin Larry Jaňák
Copywriter: Lucia Čarná
Copywriter: Barbora Meszárošová
Account Manager: Lucia Salzerová
Release Date: 03.03.2016
Synopsis:
To create a unique direct mail by which Maťo Homola will be invited to discussion about sponsorship in the biggest corporations worldwide.
For a young racer is not easy to catch the attention of potential
sponsors. But how can it be possible attract the highest managers
in Red Bull headquarters? We have caught their attention by
unusual case with a realistic copy of Martin’s racing helmet with
unique design.
The body of special helmet contains an audio playback
system, which reproduces all the sounds of the race from the
beginning till the end. We have also sent a special brochure full of
information about the racer- Martin Homola- all his successes and
also all about the medial power of his talent.
The message has been listened by the biggest names of the biggest brands and opened the door for the bilateral communication between Maťo Homola and potential sponsors.