MATURI PACKAGE AND VISUAL IDENTITY by 100% Design for MATURI

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MATURI PACKAGE AND VISUAL IDENTITY

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Industry Cosmetics & beauty products
Media Design & Branding
Market Brazil
Agency 100% Design
Director Flávio Rijo De Oliveira, Renata Melman Pasmanik
Creative Director Patricia Oliveira, Lilian Chiofolo
Designer Anna Flavia Fonseca, Bruna Ramires
Released March 2009

Credits & Description

Category: Cosmetics & Beauty
Advertiser: MATURI
Product/Service: TOILETRIES
Agency: 100% DESIGN
Date of First Appearance: Mar 5 2009 12:00AM
Entrant Company: 100% DESIGN, Sao Paulo, BRAZIL
Director: Renata Melman Pasmanik (100% Design)
Creative Director: Lilian Chiofolo (100% Design)
Creative Director: Patricia Oliveira (100% Design)
Designer: Anna Flavia Fonseca (100% Design)
Designer: Bruna Ramires (100% Design)
Account Manager: Livia Cardillo (100% Design)
Director: Flávio Rijo de Oliveira (Maturi)
Media placement: Packages - Cosmetics Stores Of Brazil - Since March 2009

Describe the challenges and key objectives
The packages should be easy to read, use and also should be elegant.

Describe the brief from the client
To create a brand geared to men and women aged 60 years and over, that should be applied to the package, stationary and website.

Describe how you arrived at the final design
Maturi is a Brazilian toiletry brand geared to men and women aged 60 years and over. The tree - a symbol of growth, maturity and vitality - was the starting point for the brand’s graphic representation. The packaging’s bright vibrant colours and large size printing are intended to create product differentiation.

Give some indication of how successful the outcome was in the market
It's been almost a year since the product's launch, and the brand has already achieved the goals of the selling business.