McCANN LONDON LOGO by McCann London for McCANN LONDON

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McCANN LONDON LOGO

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Industry Advertising & Communication
Media Design & Branding
Market United Kingdom
Agency McCann London
Executive Creative Director Brian Fraser, Simon Learman
Illustrator Harry Malt
Released September 2009

Credits & Description

Category: Typography
Advertiser: McCANN LONDON
Product/Service: McCANN LONDON
Agency: McCANN ERICKSON LONDON
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: McCANN ERICKSON LONDON, UNITED KINGDOM
Executive Creative Director: Brian Fraser (McCann Erickson London)
Executive Creative Director: Simon Learman (McCann Erickson London)
Illustrator: Harry Malt (McCann Erickson London)
Media placement: Agency Branding - Across All Agency Branding - August 2009

Describe the challenges and key objectives
Give people a sense of what the agency feels like on the inside. Allow them to appreciate the degree of change the agency has undergone and the commitment and appetite for change.

Describe the brief from the client
Demonstrate to new and existing clients how the agency rebrand has transformed the agency into a thought-inspiring workspace that promotes fresh thinking.

Describe how you arrived at the final design
The wall drawings reflect the thinking and culture of those that work in the building. We believe they speak for themselves, so we didn’t want a complicated design to get in the way of how it might feel to walk through the building. We wanted to create a paper/coffee table magazine people would want to keep.

Give some indication of how successful the outcome was in the market
We have been voted one of the top 100 place to work in the UK. Since the publication of the paper, the agency has been inundated with job applicants from all the top London agencies. Clients now want arrange many meetings at the agency.