GREETINGS CARD by DDB Warsaw for McDonald's

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Industry Fast food
Media Design & Branding
Market Poland
Agency DDB Warsaw
Creative Director Darek Szablak
Copywriter Emilia Bertola
Designer Natalie Urban, Piotr Zygmunt
Released February 2010

Credits & Description

Category: Miscellaneous
Advertiser: McDONALD'S
Product/Service: McDONALD'S
Date of First Appearance: Feb 15 2010 12:00AM
Entrant Company: DDB WARSAW, POLAND
Creative Director: Darek (Zatorski)
Designer: Urban (Godlewski)
Designer: Piotr (Wojnarowski)
Copywriter: Emilia (Ziolkowska)
Media placement: Birthday Box - McD's Office - 15-02-2010 / 1 Year

Describe the challenges and key objectives
Make McDonald's to become a partner of everyday and special day events.

Describe the brief from the client
Create a birthday card that would underline the special moment/occasion. At the same time deliver the McD's positioning - Simple Easy Enjoyment.

Describe how you arrived at the final design
Bithday is an occasion to give people gifts. So we decided to use a box for McDonald's products as a Birthday gift Box with a muffin, a candle and wishes inside. It's a special Birthday Card - a Wish Box.

Give some indication of how successful the outcome was in the market
The Birthday Card produced for McDonald's Office use/