PUNCH NAME CARD SET by Leo Burnett Hong Kong for HONG KONG ACUPUNCTURISTS ASSOCIATION

PUNCH NAME CARD SET

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Hong Kong SAR China
Agency Leo Burnett Hong Kong
Executive Creative Director Connie Lo
Released March 2010

Awards

One Show 2011
One Show Design Corporate Identity / Single Merit

Credits & Description

Category: Stationery
Advertiser: HONG KONG ACUPUNCTURISTS ASSOCIATION
Product/Service: MEDICAL PROFESSIONAL ALLIANCE
Agency: LEO BURNETT
Date of First Appearance: Mar 29 2010 12:00AM
Entrant Company: LEO BURNETT, Hong Kong, HONG KONG
Executive Creative Director: Connie Lo (Leo Burnett Hong Kong)
Group Creative Director: Miranda Shing (Leo Burnett Hong Kong)
Senior Copywriter: Paul Yu (Leo Burnett Hong Kong)
Senior Art Director / Designer: Timothy Li (Leo Burnett Hong Kong)
Account Manager: David Chow (Leo Burnett Hong Kong)
Advertiser's Supervisor: Wong Shui (Leo Burnett Hong Kong)
Media placement: Name Card - Available at clinic and/or giving out in person. - March 29, 2010
Describe the challenges and key objectives
Most people think acupuncture is something that's outdated and old-fashioned. Through this new business card design, we would like to give acupunture a fresh and modern image. The card is punctuated with a acupoints through special diecuts.
Describe the brief from the client
To design a business card which is attractive, lively and educational.
Describe how you arrived at the final design
A business card is the medium through which many people gain their first impression of an association. So we decided to make a good use of it. By using modern images and subtle die-cuts, the card interactively introduces acupoints on the human body, engaging the viewer in a new and interesting way.
Give some indication of how successful the outcome was in the market
The new card design became a hot talking-point amongst clients and business related parties,and became not just an information piece but a mini collector's item.