Mercedes-Benz Design & Branding COMAND APS by Jung Von Matt/Neckar Stuttgart


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Industry Cars
Media Design & Branding
Market Germany
Agency Jung Von Matt/Neckar Stuttgart
Creative Director Jacques Pense, Michael Ohanian
Art Director Andreas Jeutter, Benjamin Beck, Jochen Patrick Winker
Copywriter Tassilo Gutscher, Lennart Frank
Producer The Scope Hamburg
Released January 2011

Credits & Description

Category: Posters
Advertiser: DAIMLER
Product/Service: MERCEDES-BENZ
Agency: JUNG von MATT
Date of First Appearance: Jan 21 2011
Entrant Company: JUNG von MATT, Stuttgart, GERMANY
Creative Director: Michael Ohanian (Jung von Matt)
Creative Director: Jacques Pense (Jung von Matt)
Art Director: Andreas Jeutter (Jung von Matt)
Art Director: Benjamin Beck (Jung von Matt)
Art Director: Jochen Patrick Winker (Jung von Matt)
Copywriter: Tassilo Gutscher (Jung von Matt)
Copywriter: Lennart Frank (Jung von Matt)
Account Executive: Verena Vogt (Jung von Matt)
Account Executive: Sven Dörrenbächer (Jung von Matt)
Art Buying: Bianca Winter (Jung von Matt)
Illustration: The Scope
Producer: The Scope
Media placement: 3 Plakate A 18/1 - Flughafen Frankfurt - 21.01.-31.01.10

Describe the brief from the client
We had to create an eye-catching campaign, which promotes the new "Comand APS" navigation system from Mercedes-Benz – a system showing all street views in 3D.

Describe the challenges and key objectives
The objective was to create a global print-campaign, communicating the benefits of the "Comand APS" navigation system in a straightforward and universal way.

Describe how you arrived at the final design
The national flags of various countries were shown in an unexpected perspective - driving through it in a 3D street view.

Give some indication of how successful the outcome was in the market
To be announced.