DISSOLVABLE PLASTIC BAG by Lowe Bangkok for Mercedes-Benz

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Industry Cars
Media Design & Branding
Market Thailand
Agency Lowe Bangkok
Creative Director Chalit Manuyakorn
Copywriter Wanna-U-Pa Mungmisri
Released March 2011

Credits & Description

Category: Sustainable Packaging
Product/Service: AUTOMOBILE
Agency: LOWE
Date of First Appearance: Mar 25 2011
Entrant Company: LOWE, Bangkok, THAILAND
Chief Creative Officer: Pom Chaiyaporn (LOWE)
Creative Director: Chalit Manuyakorn (LOWE)
Creative Director/Art Director: Guthan Suthiphongchai (LOWE)
Associate Director: Weerawat Weerawatanakorn (LOWE)
Copywriter: Wanna-u-pa Mungmisri (LOWE)
Planner: Boonchai Suksuriyayothin (LOWE)
Associate Director: Ampai Pakprithad (LOWE)
Account Manager: Chidlada Gabites (LOWE)
Graphic&Design: Narong Homlom (LOWE)
Media placement: DISSOLVABLE PLASTIC BAG - Bangkok International Mortor Show - 25/03/11

Describe the brief from the client
The brief is to make a bag for Mercedes-Benz in the motor show. Somehow the client wanted to communicate the BlueEFFICIENCY technology that gives lesser effect to the earth; less emission, more fuel efficiency.

Describe the challenges and key objectives
We utilized the new kind of plastic that can totally dissolve in normal temperature water to produce the bag. So after people used it, they can just put it in water. Then the plastic bag disappears instead of burdening the earth for the next 2,000 years. It is a real demonstration of our mission like the BlueEFFICIENCY technology.

Describe how you arrived at the final design
People love our bag. It’s a media that people carry to all around the motor show to show Mercedes-Benz as the leadership in an innovation matter that even our bag is also innovative.