HAPPY DOG GALLERY by Team Detroit for MICHELE SILVESTRI

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HAPPY DOG GALLERY

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Industry Museums & Libraries
Media Design & Branding
Market United States
Agency Team Detroit
Copywriter Danielle Maisana
Designer Lauren French
Released June 2010

Credits & Description

Category: Illustration
Advertiser: MICHELE SILVESTRI
Product/Service: ART GALLERY
Agency: TEAM DETROIT
Date of First Appearance: Jun 10 2010
Entrant Company: TEAM DETROIT, USA
Chief Creative Officer: Toby Barlow (Team Detroit)
Design Director: Michele Silvestri (Team Detroit)
Designer: Lauren French (Team Detroit)
Copywriter: Danielle Maisana
Media placement: Gallery Exhibit - Gallery - 10 June, 2010

Describe the brief from the client
A self-promotion opportunity to be a part of a gallery exhibition featuring the work of Midwestern artists and designers.

Describe the challenges and key objectives
We utilised this opportunity to showcase the design talent at Team Detroit through an illustrative, experimental poster series that personifies (both literally and figuratively) reflections on our human connections, relative to our culture and a larger world view.

Describe how you arrived at the final design
The series challenges our ability to initiate conversations with each other in an approachable manner in an effort to ignite new ways of collaborative thinking that can lead to innovation and a better tomorrow.

Give some indication of how successful the outcome was in the market
In addition to praise at the gallery exhibition, the poster series won regional recognition as an AIGA Detroit Design Re:View selection. The series is currently displayed at the offices of Team Detroit, and has sparked internal dialogue and conversation.