Microsoft Design & Branding MICROSOFT'S EXTRAORIDINARY CONVERSATIONS by Landor Sydney

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Industry Software & Multimedia Productions, SaaS
Media Design & Branding
Market Australia
Agency Landor Sydney
Executive Creative Director Mike Staniford
Creative Director Nichola Dearn
Designer Sarita Walsh
Released July 2011

Credits & Description

Category: Posters
Advertiser: MICROSOFT
Executive Creative Director: Mike Staniford (Landor Associates)
Creative Director: Nichola Dearn (Landor Associates)
Senior Designer: Matt Morgan (Landor Associates)
Designer: Sarita Walsh (Landor Associates)
Account Director: James Batters (Landor Associates)
Media placement: Internal Engagment - Posters and intranet site distributed internal within Microsoft Australia - 15 July 2011

Describe the brief from the client
Microsoft Australia cane to Landor with the brief to promote their new internal mantra and to help drive engagement. ‘Do the Extraordinary’ would push all Microsoft Australia employees to do the things, little or large, that would help ensure they always surprise, delight and exceed expectations.

Describe the challenges and key objectives
Landor's objectives were to build awareness of the programme across all Microsoft Australia business groups, and to engage people to start thinking differently about everything they do. While straightforward, the organisation undertakes a number of concurrent initiatives so Landor had to ensure the campaign would cut through and promote conversation.

Describe how you arrived at the final design
Siloes don’t work when it comes to an open approach to ideas generation. They limit, they stifle, and they don’t contain fresh thinking.
Microsoft Australia wanted to encourage its team to have the extraordinary conversations that lead to dynamic, energetic and diverse ideas.
Using speech bubbles as a visual icon, we created dozens of different examples produced with diverse and often bizarre materials and items. The key message in each case was making a clever reference to the subject of both the bubble itself, and the idea of overcoming the barriers to conversation and within that doing the extraordinary.

Give some indication of how successful the outcome was in the market
Due to the nature of the project there are no tangible business results, however there have been significant increases in understanding and engagement with the programme across the organisation, from CEO to PA level. Companywide, Microsoft looks forward to the next stage on their extraordinary journey.