MINI Design & Branding MINI COUPÉ CATALOGUE by Plantage

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Industry Cars
Media Design & Branding
Market Germany
Agency Plantage
Creative Director Sabine Kolloch, Thomas Kirchner
Art Director Ramona Stocker, Max Schwark, Sandra Mithöfer
Copywriter Michael Häußler, Yessica Yeti
Photographer Yona Heckl C
Account Supervisor Christoph Stump
Illustrator Mark Graham
Released August 2011

Credits & Description

Category: Illustration
Advertiser: BMW GROUP/MINI
Product/Service: MINI COUPÉ
Chief Creative Officer: Marion Heine (Plantage Berlin)
Managing Director: Levent Akinci (Plantage Berlin)
Creative Director: Thomas Kirchner (Plantage Berlin)
Creative Director: Sabine Kolloch (Plantage Berlin)
Account Supervisor: Christoph Stump (Plantage Berlin)
Art Director: Sandra Mithöfer (Plantage Berlin)
Account Manager: Johannes Nikorowitsch (Plantage Berlin)
Art Director: Max Schwark (Plantage Berlin)
Copywriter: Yessica Yeti (Plantage Berlin)
Illustrator: Mark Graham (Ilovedust London)
Art Buyer: Tatjana Bilger
Copywriter: Michael Häußler
Art Director: Ramona Stöcker
Photographer: Yona Heckl
Media placement: MINI COUPÉ CATALOGUE - MINI dealerships around the world - 1 August 2011

Describe the brief from the client
In Autumn 2011, MINI launched a Coupé. The first 2-seater MINI: faster, more agile than ever before and with space for everything you need for an adventure. Under the campaign motto, ‘Another Day. Another Adventure’, a 42-sided catalogue was produced for use in MINI dealerships around the world.

Describe the challenges and key objectives
MINI is and always has been outstanding, setting the tone for design and lifestyle. Having cult status as a design icon since the 60s, the challenge is to live up to this image, and create sales literature that facilitates a good deal of longevity.

Describe how you arrived at the final design
Inspired by the graphic novel, and with the help of illustrators, we designed a fully illustrated catalogue. We see the MINI Coupé in Rio, taking part in the carnival parade, driving on a spectacular racetrack and stranded on the top of a cable car.