Minute Maid Design & Branding GR Bottle, 1 by Miami Ad School Miami

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GR Bottle, 1

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Industry Juice, Environmental & Animal Issues
Media Design & Branding
Market United States
Agency Miami Ad School Miami
Art Director Marcelo Shalders
Copywriter Christian Napolitano
Released February 2018

Credits & Description

Advertised brand: Minute Maid
Advert title: GR Bottle
Advertising Agency: Miami Ad School , Miami, US
Art Director: Marcelo Shalders
Copywriter: Christian Napolitano
Published: July 2017
Synopsis:
In an effort to eliminate a portion of the 300 million tons of plastic produced globally each year, Minute Maid has developed the “GR Bottle." Utilizing ground breaking sugar-plastic technology, this bio-degradable container has more to it than meets the eye.
Studies show that certain BP’s require years of exposure to high temperatures to successfully break down. By implementing sugar-plastic into select products, Minute Maid provides the opportunity for re-using each bottle in a unique and surprising way. Turning the GR Bottle upside down and dropping the seed embedded cap into the bottom of the container, consumers can plant everything into the ground and watch as nature take it’s course.