Miraculos Design & Branding KC PROFESSIONAL - PRISM by Bob Helsinki

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Industry Hair Care
Media Design & Branding
Market Finland
Agency Bob Helsinki
Copywriter Petri Pesonen
Released October 2010

Credits & Description

Category: ii. Core FMCG
Advertiser: MIRACULOS
Product/Service: HAIR COLOURING
Date of First Appearance: Oct 5 2010
Art Director/Graphic Designer: Ulla Lesevic (Bob Helsinki)
Copywriter: Petri Pesonen (Bob Helsinki)
Account Manager: Laura Lähdesmäki (Bob Helsinki)
Photographer/Retouching: Robert Bilski
Managing Director: Markku Hakala (Miraculos)
Marketing Manager: Titu Salmela (Miraculos)
Technical Manager: Harri Paananen (Miraculos)
Head of Training: V-P Syväoja (Miraculos)
Instructor: Jonna Karjunen (Miraculos)
Media placement: Starter Kit - Hair Salon - 5th October 2010

Describe the brief from the client
PRISM is a concentrated hair colour pigment for professional use. It is the first ever hair colour pigment concentrate in Finland to use ORP technology, the latest innovation in the industry. Usually colour pigments cannot be mixed with bleach or oxidising colour, but with PRISM this is possible. The invention reduces significantly the time needed in preparing a colour for the client. The brief was to design a look and feel for this product.

Describe the challenges and key objectives
The goal was to create a look that would reflect the inventiveness of the product line. It had to communicate elegantly but effectively, to both hairdressers and their clients, the groundbreaking ease of use the product offers its users.

Describe how you arrived at the final design
A prism, the transparent optical element that breaks up light to its constituent spectral colours, works as a visual metaphor with which to demonstrate the endless possibilities of this new hair colouring system. The PRISM system consists of eight simple, black-and-white bottles that give the colours themselves the main role. PRISM Starter Kit was created for hairdressers to help them get to know the colouring system, play with it and get started in mixing colours and trying out different colour combinations.

Give some indication of how successful the outcome was in the market
The packaging has both reinforced the hairdressers’ own favourable opinion of the product and encouraged them to showcase it to their clients. It has been well-loved amongst the professional users it is aimed at.