REBRANDING JAPANESE RESTAURANT by COMMGROUP BRANDING for MIRAI

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REBRANDING JAPANESE RESTAURANT

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Brazil
Agency COMMGROUP BRANDING
Designer Marcelo Tomaz, Rodrigo Faustino
Released January 2010

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: MIRAI
Product/Service: JAPANESE RESTAURANT
Agency: COMMGROUP BRANDING
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: COMMGROUP BRANDING, São Paulo , BRAZIL
Designer: Rodrigo Faustino (Commgroup)
Designer: Marcelo Tomaz (Commgroup)
Planner: Daniel Calil (Commgroup)
Design Assistant: Thais navarro (Commgroup)
Design assistant: Fabio nascimento (Commgroup)
Media placement: direct mailing - to all customers - 01/02/2010
Media placement: new id and enviromental - at restaurants (4 in town) - 01/02/2010

Describe the challenges and key objectives
Be a great design with elements of old Japanese culture since the brand was something old too and we wanted to shake up the restaurants I.D.

Describe the brief from the client
The rebranding started because the client needed a brand image which was a little more sophisticated.

Describe how you arrived at the final design
Something more human, using not just symbols, but images that capture the nature of the restaurant. Every touch point of the brand has a photo, delivering a new way to presents Japanese culture.

Give some indication of how successful the outcome was in the market
great comments by the customers, more reservations.