Miraikan (National Museum Of Emerging Science And Innovation) Design & Branding GEO-COSMOS by Dentsu Inc. Tokyo


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Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Released June 2011

Credits & Description

Category: Exhibitions & Live Events
Product/Service: EXHIBITION
Agency: DENTSU
Chief Executive Director: Mamoru Mohri
Chief Producer: Maholo Uchida
Chief Producer: Sinovu Nakanishi
Chief Technical Producer: Go Hotta
Chief Technical Producer: Yoshifumi Kamenaga
Chief Technical Producer: Yoshimi Iwasaki
Contents Adviser: Ingo Günther
Planning Adviser: Hajime Narukawa
Media placement: Globe-Like Display Using Organic LED Panels - Miraikan - 11st Jun 2011

Describe the brief from the client
The Geo-Cosmos was created from Miraikan's Chief Executive Director, Mamoru Mohri's desire of ''wanting to share with people the sight of our beautiful Earth as seen from space''.

Describe the challenges and key objectives
This exhibit's mission is to help you consider what you can do to enhance the connection of our current rich Earth to future generations.

Describe how you arrived at the final design
The Geo-Cosmos is the world's first globe-like display utilising organic LED panels considered the successor to the common LED. It projects simulation images, art content, and scientific observation data, including the images of clouds above Earth.
Main Specifications:
Luminescence device: Organic LED (10,362 square panels (96 mm))
Size: Diameter 6 meters (Approx. 1/2 millionth the size of the Earth)
Number of pixels: 10m pixels and over

Give some indication of how successful the outcome was in the market
Since its launch on June 11, about 400,000 visitors have come to see the Geo-Cosmos. (figures as of December 2011). It has been featured on various TV programmes on key Japanese broadcasters such as NHK, TV Asahi, TV Tokyo, BS Japan, and Reuters, and articles have appeared in major national newspapers such as Asahi, Yomiuri, Sankei, and Kyodo News.