BRIGHTENING TOWNS, BRIGHTENING LIVES. by Dentsu Inc. Tokyo for Mitsubishi

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BRIGHTENING TOWNS, BRIGHTENING LIVES.

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Industry Automotive products, services and accessories
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui
Designer Ai Ishimatsu
Released December 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: MITSUBISHI ESTATE
Product/Service: MITSUBISHI ESTATE
Agency: DENTSU
Date of First Appearance: Dec 1 2010
Entrant Company: DENTSU, Tokyo, JAPAN
Art Director: Yoshihiro Yagi (DENTSU. INC)
Copywriter: Haruko Tsutsui (DENTSU. INC)
Designer: Ai Ishimatsu (DENTSU. INC)
Account Executive: Satoshi Takasugi (DENTSU. INC)
Media placement: Direct Mailing - B To B - 1 December 2010

Describe the brief from the client
Create a greeting card that allows the recipient to experience the brand. For business-to-business use, the greeting card was intended to express the corporation’s gratitude and continued patronage in a warm and heartfelt manner.

Describe the challenges and key objectives
Our aim was a greeting card that literally lights up the face of the recipient. When the envelope is opened and the card is taken out, the windows on it light up.

Describe how you arrived at the final design
It was designed to communicate a message from a company that has been building communities for over 100 years that they will continue to light up the lives of many people.

Give some indication of how successful the outcome was in the market
The card was sent to business clients and received a big reaction. Some returned the card with a message on it, which helped motivate the people who worked for the company.