PLANET OF WORDS by Dentsu Kansai for Mitsubishi

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PLANET OF WORDS

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Industry Cars, Shows, Events & Festivals, Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency Dentsu Kansai
Copywriter Haruko Tsutsui
Designer Yo Kimura
Photographer Chiyoe Sugita
Released September 2010

Credits & Description

Category: Posters
Advertiser: MITSUBISHI ESTATE
Product/Service: RECITATION EVENT
Agency: DENTSU KANSAI
Date of First Appearance: Sep 17 2010
Entrant Company: DENTSU KANSAI, Osaka, JAPAN
Art Director/Designer: Yoshihiro Yagi (Dentsu Kansai)
Copywriter: Haruko Tsutsui (Dentsu Kansai)
Designer: Yo Kimura (Katachi)
Photographer: Chiyoe Sugita
Printing Producer: Takeshi Arimoto (Style Printing)
Media placement: Recitation Event - Event Space - 17 September 2010

Describe the brief from the client
Total design of the event, in which writers and poets recite their own words.
Should express that busy working women in Tokyo can enjoy a relaxed, enriching time there.

Describe the challenges and key objectives
To create a sense of tranquility with the image of planets, and the light and shadows of candles.

Describe how you arrived at the final design
The design captures the analogue goodness and warmth of gathering in the small town of Marunouchi, Tokyo for an event where - in this age where you can “tweet” to thousands at the touch of a button - words are spoken by real, live voices.
We conveyed the importance of actual sensation by printing on textured paper that people can’t help but touch.

Give some indication of how successful the outcome was in the market
After displaying the poster, the event was fully subscribed within a matter of days.
Due to popular demand, the client is currently planning a sequel event.