MKV Design & Branding ELEPHANT COMBS LOGO DESIGN by TBWA\ India

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ELEPHANT COMBS LOGO DESIGN

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Industry Household maintenance & pet products
Media Design & Branding
Market India
Agency TBWA\ India
Released January 2012

Credits & Description

Category: Logo Design
Advertiser: MKV HOUSEHOLD PRODUCTS
Product/Service: ELEPHANT COMBS
Agency: TBWA\INDIA
National Creative Director: Rahul Sengupta (TBWA\India)
Creative Director: Rishi Chanana (TBWA\India)
Art Director: Rishi Chanana (TBWA\India)
Designer: Rishi Chanana (TBWA\India)
Copywriter: Rishi Chanana (TBWA\India)
Illustrator: Rishi Chanana (TBWA\India)
Copywriter: Shagun Seda (TBWA\India)
Media placement: Logo Design. - Products, Product Packagings & Packaging Cartons. - 9th January, 2102
Describe the brief from the client
The brief was to re-design the branding of Elephant Combs - one of the competitive brand of MKV Households.
Describe the challenges and key objectives
After years of being in business, the brand had a fuddy-duddy image in the market. MKV wanted to ensure that it appears as a modern brand by incorporating a fresh new brand identity. In addition, one of the biggest challenges was to stand out at the retail shelf when pitted against other new national and international personal care brands that had a fresh, bold brand identity.
Describe how you arrived at the final design
A logo was designed for Elephant Combs that brings alive the brand name with a unique visual play.
Give some indication of how successful the outcome was in the market
With the new brand logo Elephant Combs achieved a remarkable increase in visibility on retail shelves and a boost in sales.