Prodmol Design & Branding Prodmol:MLK by Depot Wpf

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Industry Dairy products & Eggs
Media Design & Branding
Market Russia
Agency Depot Wpf
Creative Director Alexey Fadeev
Art Director Vadim Briksin, Aram Mirzoyants
Released June 2011


Cannes Lions 2011
Design Lions iii. Premium Brand Silver

Credits & Description

Type of Entry: Packaging Design
Category: iii. Premium Brand
Product/Service: MLK
Entrant Company: DEPOT WPF Moscow, RUSSIA
Design/Advertising Agency: DEPOT WPF Moscow, RUSSIA
President: Alexey Andreev (Branding agency Depot WPF, Moscow)
Creative Director: Alexey Fadeev (Branding agency Depot WPF, Moscow)
Strategic Planning Director: Inna Likhacheva (Branding agency Depot WPF, Moscow)
Art Director: Aram Mirzoyants (Branding agency Depot WPF, Moscow)
Art Director: Vadim Briksin (Branding agency Depot WPF, Moscow)
Specialist pre-press: Dmitry Lubimov (Branding agency Depot WPF, Moscow)
Brief Explanation:
To develop brand strategy and brand visual identity for pure environmentally safe products of the 21st century, produced at the innovative farm.
To differentiate the product on the store shelf and distinguish it among the established dairy products, made by large producers.
Describe the brief from the client:
Fresh dairy products brand development
Description of how you arrived at the final design:
The design is based on the patterns seen at the farmyard – the family farm where people make products by themselves. We have drawn the illustrations with black and white pencil-drawn graphics which emphasize handmade production.
Indication of how successful the outcome was in the market:
The launch was in september. We don't have results yet