Fundacao Cultural De Curitiba (FCC) Design & Branding BIBLIOPARK by KOMM::DESIGN STRATEGY & SOLUTION, RTECH3

BIBLIOPARK

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Industry Museums & Libraries
Media Design & Branding
Market Brazil
Agency KOMM::DESIGN STRATEGY & SOLUTION
Creative Director Roger Rieger
Agency RTECH3
Released October 2010

Credits & Description

Category: Public Spaces
Advertiser: FCC - FUNDAÇÃO CULTURAL DE CURITIBA
Product/Service: MOBILE LIBRARY
Agency: KOMM::DESIGN STRATEGY & SOLUTION
Agency: RTECH3
Date of First Appearance: Oct 15 2010
Entrant Company: KOMM::DESIGN STRATEGY & SOLUTION, Curitiba, BRAZIL
Creative Director: Rebeca Apelbaum (Komm: Design Strategy)
Creative Director: Roger Rieger (RTech3)
Designer: Fabio Calzavara (Komm: Design Strategy)
Designer: Mauricio Noronha (Komm: Design Strategy)
Designer: Fernanda Busnardo (Komm: Design Strategy)
Designer: Vinicius Zarpelon (Komm: Design Strategy)
Media placement: EXIBITION - BARIGUI PARK, CURITIBA/PR BRAZIL - 24 OCTOBER, 2010

Describe the brief from the client
Promote reading in unexpected public spaces, by bringing books to places where normally people wouldn't have access to them, and by doing so encourage them to see reading as a fun way to socialise.
This project would be part of an existing library system in the city, but in an unusual presentation.
It should be self-contained, mobile and create a pleasant reading area.

Describe the challenges and key objectives
The major challenges were to design a mobile unit that would be easy to transport and would meet all necessary requirements, such as: keep books safe during transport, and also have them displayed in a attractive fashion when open, balance weight in a small mobile structure, allying functionality and high quality design through sustainable elements, such as its mobile structure powered by clean electric sources.

Describe how you arrived at the final design
An extensive research on mechanical operating systems and materials gave us an analysis of products that could provide us with the pieces we had to put together to make a unique structure. Visits to possible public spaces where the unit would be displayed helped us identify possible problems and implement necessary adjustments to the initial drafted structure.
Having resolved all functionality details, the next step was to bring the design concept to life through functions and shapes.

Give some indication of how successful the outcome was in the market
Since its launching in October 24th, 2010, BIBLIOPARK has became an important attraction for public parks.
Public interaction was even better than initially intended because people were positively surprised.
Besides the usual service of offering books from a collection of over 1,350 titles, there are also storytelling sessions, colouring books for children, all of which transforms culture and book reading into a fun experience. Everyone can borrow books for 21 days, in a simple process, without bureaucracy. Books can be returned to any of the facilities that make part the FCC system called: The City Reads.