TAMIYA BUSINESS CARD by Creative Juice\G1 Bangkok for Siam Tamiya

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TAMIYA BUSINESS CARD

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Industry Stationery
Media Design & Branding
Market Thailand
Agency Creative Juice\G1 Bangkok
Art Director Thirasak Tanapatanakul
Designer Manasit Imjai, Tienchutha Rukhavibul
Released December 2009

Credits & Description

Category: Stationery
Advertiser: SIAM TAMIYA
Product/Service: MODEL KITS SHOP
Agency: CREATIVE JUICE\BANGKOK (TBWA)
Date of First Appearance: Dec 12 2009 12:00AM
Entrant Company: CREATIVE JUICE\BANGKOK (TBWA), Bangkok, THAILAND
Chief Creative Officer: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA))
Executive Creative Director: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA))
Graphic Director: Tienchutha Rukhavibul (Creative Juice Bangkok (TBWA))
Art Director: Manasit Imjai (Creative Juice Bangkok (TBWA))
Art Director: Tienchutha Rukhavibul (Creative Juice Bangkok (TBWA))
Art Director: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA))
Designer: Manasit Imjai (Creative Juice Bangkok (TBWA))
Designer: Tienchutha Rukhavibul (Creative Juice Bangkok (TBWA))
Media placement: Business Card - Tamiya Shop - 12 December 2009

Describe the challenges and key objectives
Since the shops give away name cards to prospect customers anyway, why not turn it into a sample modeling kit.

Describe the brief from the client
Tamiya wanted to expand their customer base, though Tamiya's products are only able to be truly appreciated when you get your hands on it.

Describe how you arrived at the final design
The surprise from something as simple as a name card that can be actually turned into a model and consumer's curiosity triggers them to try it out.

Give some indication of how successful the outcome was in the market
The novelty of the concept became a topic of conversation between modeling enthusiasts, leading to people rushing to the shops, specifically requesting a name card.