GET IT OUT by J. Walter Thompson Mumbai for BOMBAY ELEKTRIK PROJEKT

GET IT OUT

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Industry Shows, Events & Festivals
Media Design & Branding
Market India
Agency J. Walter Thompson Mumbai
Executive Creative Director Tista Sen
Art Director Hetal Ajmera
Copywriter Simone Patrick
Photographer Rohit Redkar
Released December 2010

Credits & Description

Category: Public Spaces
Advertiser: BOMBAY ELEKTRIK PROJEKT
Product/Service: MONDAY NIGHT SLAM
Agency: JWT
Date of First Appearance: Dec 27 2010
Entrant Company: JWT, Mumbai, INDIA
Executive Creative Director: Tista Sen (JWT)
Copywriter: Simone Patrick (JWT)
Art Director: Hetal Ajmera (JWT)
Photographer: Rohit Redkar (JWT)
Cameraman/Director: Bapi Bit
Media placement: Live Installation - Cafe Goa, Restaurant - 27th December 2010/ 4 Hours

Describe the brief from the client
Bombay Elektrik Project, a cultural event company, asked us to promote their upcoming event: Monday Night Slam, a platform for poets, musicians and writers to come forth and showcase their talent.

Describe the challenges and key objectives
The premise of Monday Night Slam is to encourage talented individuals to take the stage and 'get out' their poetry, lyrics etc. Our key objective was to talk to this audience and make them come out and actually perform their poetry in front of an audience.

Describe how you arrived at the final design
To promote Monday Night Slam we did a series of print ads. And then took it a step further. We brought a print ad to life through a live, interactive installation done on the 27th of December 2010 at Cafe Goa. A Facebook invite was sent to all fans of Bombay Elektrik Project a week before the installation. At Cafe Goa, the Get It Out puppet actually performed poetry, and therefore demonstrated the essence of what the night is about. The puppet also handed out cards telling people about Monday Night Slam on 3rd January 2011.

Give some indication of how successful the outcome was in the market
The installation attracted a huge Bombay Elektrik fan base from Facebook. It successfully introduced and described the essence of Monday Night Slam, which has now, due to its popularity, become a weekly event held by The Bombay Elektrik Projekt.