BIG CANDY PAPER by Dialogo Design for MOPI SCHOOL

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BIG CANDY PAPER

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Industry Colleges, Universities & Education Centers, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Dialogo Design
Creative Director Rodrigo Westin, Ricardo Saint-Clair
Designer Louise Hass, Victor Jermann
Released November 2009

Credits & Description

Category: Environmental Design: Semi-Permanent
Advertiser: MOPI SCHOOL
Product/Service: PRIVATE SCHOOL
Agency: Dialogo Design
Date of First Appearance: Nov 10 2009 12:00AM
Entrant Company: Dialogo Design, Rio De Janeiro, BRAZIL
Creative Director: Ricardo Saint-Clair (Dialogo Design)
Creative Director: Rodrigo Westin (Dialogo Design)
Designer: Victor Jermann (Dialogo Design)
Designer: Louise Hass (Dialogo Design)
Media placement: temporary media - Shopping Malls - November, 10th, 2009

Describe the challenges and key objectives
Demonstrate that the school’s commitment to sustainability is not merely academic. The general public should perceive that education is mainly about reality, duty, and realisation. The attitudes and beliefs of Mopi’s students are a testimony of that.

Describe the brief from the client
Mopi is a Brazilian private school with a contemporary approach to education. In the last 10 years, sustainability, social inclusion, and innovation have been taught alongside traditional disciplines, like math, biology and foreign languages.

Describe how you arrived at the final design
With the sentence: “For a student of Mopi, even a little candy paper has a huge impact on the planet”, dozens of big spheres resembling squeezed candy paper were spread out in shopping malls, close to the school’s campus, raising the awareness that even a small single act can have a enormous effect in the world.

Give some indication of how successful the outcome was in the market
The response from the parents and students has been great. It also got significant free media coverage from local newspapers.