MOPI POSTER SERIES by Dialogo Design for MOPI SCHOOL

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MOPI POSTER SERIES

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Dialogo Design
Creative Director Rodrigo Westin, Ricardo Saint-Clair
Released April 2010

Credits & Description

Category: Self Promotion
Advertiser: MOPI SCHOOL
Product/Service: MOPI SCHOOL
Agency: Dialogo Design
Date of First Appearance: Apr 15 2010 12:00AM
Entrant Company: Dialogo Design, Rio De Janeiro, BRAZIL
Creative Director: Ricardo Saint-Clair (Dialogo Design)
Creative Director: Rodrigo Westin (Dialogo Design)
Media placement: Poster - Mopi School - April, 15th, 2010

Describe the challenges and key objectives
Demonstrate that the school’s commitment to sustainability is not merely academic. The students and general public should perceive that education is mainly about reality, duty, and realisation.

Describe the brief from the client
Mopi is a Brazilian private school with a contemporary approach to education. In the last 10 years, sustainability, social inclusion, and innovation have been taught alongside traditional disciplines, like math, biology and foreign languages.

Describe how you arrived at the final design
Developed during workshops in classes, posters were created with simple childish graphic illustrations related to global problems. The concept was to reinforce every child’s commitment to sustainability, showing that the new generation is already in charge to take responsibility, ask questions and propose solutions.

Give some indication of how successful the outcome was in the market
The response from the parents and students has been great.