30 YEARS by Agencia Mood São Paulo for Morumbishopping

30 YEARS

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Industry Retail, Distribution & Rental companies, Department Stores & Shopping Malls
Media Design & Branding
Market Brazil
Agency Agencia Mood São Paulo
Creative Director Eugênio Tonelli
Art Director Marcelo Anache E Guilherme Jorgetti
Photographer Rodrigo Ribeiro, Jairo Goldflus
Illustrator Adhemas Batista
Released May 2011

Credits & Description

Category: Posters
Advertiser: MORUMBISHOPPING
Product/Service: MORUMBISHOPPING MALL
Agency: AGÊNCIA MOOD
Chief Creative Officer: Aaron Sutton (Agência Mood)
Creative Director: Eugênio Tonelli (Agência Mood)
Art Director: Guilherme Jorgetti (Agência Mood)
Account Manager: Milena Falco (Agência Mood)
Planner: Ana Letycia Rosalba (Agência Mood)
Photographer: Jairo Goldflus (Jairo Goldflus Studio)
Photographer: Rodrigo Ribeiro (Rodrigo Ribeiro Studio)
Illustrator: Adhemas Batista (Adhemas Batista Studio)
Media placement: Poster - Shopping Mall - 1 May 2011

Describe the brief from the client
MorumbiShopping is a mall that has always influenced the fashion scenario in São Paulo and the life of its customers. This year MorumbiShopping is celebrating its 30th anniversary and wanted to share it with its public.

Describe the challenges and key objectives
To announce MorumbiShopping 30 years showing the customers that this mall has been part of their lives during these 3 decades.

Describe how you arrived at the final design
To celebrate its 30th anniversary a campaign was developed inspired on icons from the past 3 decades. Toys, electronics and other objects were mixed with graphic elements creating the clothes of our posters` models with fashion attitude.

Give some indication of how successful the outcome was in the market
This campaign increased the mall visitors by 32% this period. And also the claim for these nostalgic icons was so successful MorumbiShopping is promoting an exhibition around it.