Mother's Pride Design & Branding LOVE BLOSSOMS HERE by Out Of The Box

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Industry Education
Media Design & Branding
Market India
Agency Out Of The Box
Typographer Ajay Yadav
Released July 2010

Credits & Description

Category: Publications & Business Communications
Product/Service: PRESCHOOL
Date of First Appearance: Jul 12 2010
Entrant Company: OUT OF THE BOX, New Delhi, INDIA
Chief Creative Officer/Art Director/Writer/Typographer: Viral Pandya (Out of the Box)
Creative Director/Writer: Sabu Paul (Out of the Box)
Creative Director/Art Director/Writer: Guneet Pandya (Out of the Box)
Typographer: Ajay Yadav (Out of the Box)
Illustration: Bombay Duck Designs (Bombay Duck Designs)
Media placement: Brochure - 5000 Copies Of The Brochure Were Distributed To The Parents And The Prospects. - 12-07-2010

Describe the brief from the client
Mother’s Pride, the most loved pre-school in India with more than 20,000 thousand children, has love as its core value. The client wanted a brochure that expands on its philosophy, while also highlighting the many activities that it has for children that no other pre-school has.

Describe the challenges and key objectives
We wanted to emphasise the many activities at the school in an engaging manner, while highlighting the new tagline ‘Love blossoms here’.

Describe how you arrived at the final design
For the brochure, we created illustrations of flowers in bloom, which on closer inspection turns out to be children dancing, playing, taking part in festivals etc.

Give some indication of how successful the outcome was in the market
The idea fitted beautifully with the tagline ‘Love blossoms here’, and the brochure was not only loved by the client, but soon became a collector’s item with parents and prospects too. It also happened to win Gold at Abby 2011, India’s celebrated advertising award.