Bikeking24 Design & Branding TWISTED MOTORCYCLES by Scholz & Friends Berlin

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TWISTED MOTORCYCLES

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Industry Motorcycles
Media Design & Branding
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens
Creative Director Michael Winterhagen, Nils Busche
Art Director Walter Ziegler Serviceplan
Copywriter Michael Schoepf Serviceplan
Photographer Idris Kolodziej C
Released April 2011

Credits & Description

Category: Posters
Advertiser: BIKEKING24
Product/Service: MOTORCYCLE LOCKS
Agency: SCHOLZ & FRIENDS BERLIN
Date of First Appearance: Apr 4 2011
Entrant Company: SCHOLZ & FRIENDS BERLIN, GERMANY
Chief Creative Director: Martin Pross (Scholz & Friends)
Executive Creative Director: Matthias Spaetgens (Scholz & Friends)
Creative Director: Michael Winterhagen (Scholz & Friends)
Creative Director: Nils Busche (Scholz & Friends)
Art Director: Walter Ziegler (Scholz & Friends)
Copywriter: Michael Schoepf (Scholz & Friends)
Photographer: Idris Kolodziej
Art Buying: Kirsten Rendtel (Scholz & Friends)
Media placement: Posters - Placed By Motorcycle Events And Represented On International Trade Fairs (BikeKing24 Is Sponsor) - 04.04.2011

Describe the brief from the client
Develop an eye-catching print- and outdoor-campaign for BikeKing24’s range of motorcycle locks.

Describe the challenges and key objectives
BikeKing24 sponsors motorcycle events and is represented on international trade fairs. To stand out from the numerous competitors, the campaign has to have an striking visual idea, that communicates the product benefit.

Describe how you arrived at the final design
To represent the whole category of bike-locks, we used a simplified visual concept. The well known principle of classic combination locks: 1-2-3-save – that’s, how easy motorcycle security can be.

Give some indication of how successful the outcome was in the market
Since the campaign is launched, BikeKing24’s sales of motorcycle security products increased by 7.5 percent.