NOTHING CAN STOP US by Ruiz Nicoli for MRW

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NOTHING CAN STOP US

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Industry Public awareness
Media Design & Branding
Market Spain
Agency Ruiz Nicoli
Copywriter Javier Echevarría
Illustrator Gabriel Muir
Released November 2009

Credits & Description

Category: Posters
Advertiser: MRW COURIERS/FIGHT FOR YOUR WRITE
Product/Service: MRW COURIERS/FIGHT FOR YOUR WRITE
Agency: RUIZ NICOLI LINEAS
Date of First Appearance: Nov 30 2009 12:00AM
Entrant Company: RUIZ NICOLI LINEAS, Madrid, SPAIN
Chief Creative Officer/Copywriter: Breno Cotta (Ruiz Nicoli Lineas)
Copywriter: Javier Echevarría (Ruiz Nicoli Lineas)
Head of Art: Hector Losa (Ruiz Nicoli Lineas)
Illustrator: Gabriel
Account Executive: Claudia Pascual (Ruiz Nicoli Líneas)
Media placement: Bus Shelter Magazines - Bus Shelter Magazines - 30/11/2009

Describe the challenges and key objectives
Two clients with one same goal. Sending out a corporate message with a touch of social awareness. 'Neither nothing nor nobody will stop us' is a message that appeals to both. For MRW Couriers it means that their service is world-wide and trustworthy, no matter how hard it is to get there. For FightForYourWrite, a NGO that defends freedom of speech and press, it means that they will keep bringing light to the oppression some countries still impose on freedom of speech.

Describe the brief from the client
To tell three stories that portray the difficulties that our delivery guys are willing to go through to get the packages to the addressees. In this case the addresses are local people from three countries where freedom of speech and press is not condoned. China, Cuba, and Iran to be more precise. So we took it to the next level, and localised the campaigns meters away from these three specific embassies. Therefore the message would get through more thoroughly.

Describe how you arrived at the final design
The difficulties were best told in illustration because it’s the best way of showing in detail the troubles and problems our guys encounter when they deliver to unsteady territories.

Give some indication of how successful the outcome was in the market

MRW increased it’s deliveries during those weeks due to the repercussion on local media. It’s awareness as a company with social values has helped them in creating a stronger brand image and positioned them in a high rank compared to other couriers who don’t pronounce themselves socially.