MTV Design & Branding VICIOUS CIRCLE by Loducca

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VICIOUS CIRCLE

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market Brazil
Agency Loducca
Creative Director Jose Augusto Guga Ketzer
Art Director Cassio Moron
Copywriter André Faria
Account Supervisor Silvia Durazzo, Monica Di Pierro
Released April 2012

Credits & Description

Category: Posters
Advertiser: MTV BRASIL
Product/Service: MTV BRASIL
Agency: LODUCCA
Creative Director: Guga Ketzer (Loducca)
Creative Director: Cássio Moron (Loducca)
Creative Director: André Faria (Loducca)
Art Director: Cássio Moron (Loducca)
Copywriter: André Faria (Loducca)
Account Director: Sabrina Spinelli (Loducca)
Account Supervisor: Monica Di Pierro (Loducca)
Account Supervisor: Silvia Durazzo (Loducca)
Media Vice President: Daniel Chalfon (Loducca)
Media Director: Kelly Cotta (Loducca)
Media Supervisor: Camila Fonseca (Loducca)
Media Supervisor: Renato Guerra (Loducca)
Planner Vice President: Ken Fujioka (Loducca)
Planning Manager: Mariana Quintanilha (Loducca)
Executive Producer: Sid Fernandes (Loducca)
Media placement: Newspaper - Lance - 20/apr/2012

Describe the brief from the client
Consolidate MTV as the channel where music never stops.

Describe the challenges and key objectives
Resume the concept ‘Music never stops’ with the MTV creative, modern and cool attitude.

Describe how you arrived at the final design
The insight was that music never stops inside you too, not only in your MTV.
So we created a classic 'vicious circle' graphic, based on famous bands.

Give some indication of how successful the outcome was in the market
It helped to consolidate MTV as the channel where the music never stops, becoming 1 of the most popular campaigns – it became t-shirts, posters, promos and stickers.