FILL THE GAP by Transformer Studio for MULTILINGUA

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FILL THE GAP

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Industry Language schools
Media Design & Branding
Market Russia
Agency Transformer Studio
Art Director Nikita Melnikov
Designer Ivan Danyshevsky
Released March 2010

Credits & Description

Category: Large Scale Corporate Identity Schemes
Advertiser: MULTILINGUA
Product/Service: LANGUAGE SCHOOL
Agency: TRANSFORMER STUDIO
Date of First Appearance: Mar 10 2010 12:00AM
Entrant Company: TRANSFORMER STUDIO, Moscow, RUSSIA
Entry URL: http://www.multi-lingua.ru
Art Director: Nikita Melnikov (Transformer Studio)
Designer: Ivan Danyshevsky (Transformer Studio)
Copywriters: Ivan Danyshevsky/Polina Zagrebina (Transformer Studio)
Project Manager: Anastasia Guk (Transformer Studio)
Corrector: Alexandra Mukovozova (Transformer Studio)
Advisor: Inna Van (Multilingua)
Media placement: Stationery - Language School, Exhibitions, Conference - 10 March 2010
Media placement: Interior Signage - Language School - 10 March 2010
Media placement: Website - Internet - 22 April 2010

Describe the challenges and key objectives
The brief was to develop a visual identity, interior signage and a website. The school wanted its identity to be interactive.

Describe the brief from the client
Multilingua is a new language school that helps people with basic knowledge of language to improve their skills in English, German, French and Spanish. The school has cultural links with similar institutions all over the world.

Describe how you arrived at the final design
Learning language and culture is a communicational process: one is plunged in a language environment. Each identity carrier is a type of mini-test that involves the viewer into the study process at very first glance. Every single item makes people interact and improve their language skills. The identity system also involves students in logo creation by using their own personal writings in the second half of the logotype.

Give some indication of how successful the outcome was in the market
The school received a new, vivid, recognisable identity that helped it to attract new students and also received positive feedback from the teachers.