Hi-Cone Design & Branding Hi-Cone: HIDDEN HEROES by GGH Lowe Hamburg, Jung von Matt/365 GmbH Hamburg Germany

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Industry Culture, Leisure & Sport
Media Design & Branding
Market Germany
Agency GGH Lowe Hamburg
Agency Jung von Matt/365 GmbH Hamburg Germany
Art Director Tobias Mausolf
Released June 2011


Cannes Lions 2011
Design Lions Online Digital Design Silver
Cyber lions Interface & Navigation Bronze

Credits & Description

Type of Entry: Digital Design
Category: Online Digital Design
Advertiser/Client: HI-CONE
Product/Service: MULTIPACK
Design/Advertising Agency: GRIMM GALLUN HOLTAPPELS Hamburg, GERMANY
2nd Design/Advertising Agency: BÜRO REMPEN Drensteinfurt-Rinkerode, GERMANY
Creative Direction: Matthias M. Mueller (Grimm Gallun Holtappels)
Creative Manager: Florian Grimm (Grimm Gallun Holtappels)
Creative Manager: Nils Gallun (Grimm Gallun Holtappels)
Design: Pascal Czerlinski (Grimm Gallun Holtappels)
Art Direction: Tobias Mausolf (Grimm Gallun Holtappels)
Accounting Executive: Torben Erhorn (Grimm Gallun Holtappels)
Motiondesign/Programmer: Matthias Schulz (Grimm Gallun Holtappels)
Chief Executive Officer: Prof. Thomas Rempen (Buero Rempen)
Project Manager: Uwe Stoklossa (Buero Rempen)
Brief Explanation:
The virtual adaptation of an exhibition of the secret heroes in everyday life. Secret heroes are products that have acquired fame and history resulting from mass worldwide use, and make many people’s daily lives easier – almost without anyone noticing. The products by the sponsor Hi-Cone meet these criteria, and this exhibition is intended to display them appropriately.
Describe the brief from the client:
The exhibition "Hidden Heroes - The genius of everyday things“ of the Vitra Design Museum in cooperation with Hi-Cone is devoted to the history and stories behind everyday objects, from files through to folding metre sticks. The website designed parallel to this presents a new, media-oriented interface for an exhibition on the internet, continuing the experience of space with surprising alternation of 2-D and 3-D.
Description of how you arrived at the final design:
A site that makes visitors feel as if they are visiting an exhibition. The fascinating navigation is used to impart interesting facts and stories about the various heroes. The 2D preview and a detailed view of a 3D room symbolises the difference between the perception and success of the particular exhibit. Furthermore, visitors can also add their own contributions to the exhibition and suggest further exhibits.
Indication of how successful the outcome was in the market:
The site has been celebrated by the press, and has won numerous international awards. It is a topic of discussion on various forums all over the world, and has already been visited by 130,000 users from 159 countries.