Oi Futuro Design & Branding MULTIPLICIDADE POSTER by Boldº_a design company

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Industry Shows, Events & Festivals
Media Design & Branding
Market Brazil
Agency Boldº_a design company
Creative Director Leonardo Eyer
Designer Leonardo Eyer
Released February 2009

Credits & Description

Category: Posters
Advertiser: OI FUTURO
Agency: Boldº_a design company
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: Boldº_a design company, Rio de Janeiro, BRAZIL
Creative Director/Designer: Leonardo Eyer (Boldº_a design company)
Graphic Designer: Adriano Motta (Boldº_a design company)
Graphic Designer: Julia Rocha (Boldº_a design company)
Media placement: Poster - Rio De Janeiro - 01 March 2009

Describe the challenges and key objectives
To explore the use of materials and unusual printing techniques in a way that transmits the concept of the festival.

Describe the brief from the client
Multiplicidade is one of the most respected audiovisual festival in Brazil. Sponsored by the cultural segment of a national telecommunications company, the event intends to bring – without any discrimination – technology performance and digital art for all society levels. In its non-conventional format, the proposal is to offer to the audience, unusual and original multimedia experiences. To create a poster to promote the festival season.

Describe how you arrived at the final design
The 4-color printing on metallic paper and the use of a fifth color (white) work as an eye-catch; conveying the event’s attributes through its graphic distinction.