Mus Design & Branding MUS LOGO by Leo Burnett Paris

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Industry Clothing
Media Design & Branding
Market France
Agency Leo Burnett Paris
Creative Director Marc Fauvel
Designer Florian Gounaud
Released February 2011

Credits & Description

Category: Logo Design
Advertiser: MUS
Product/Service: MUS
Date of First Appearance: Feb 25 2011
Entrant Company: LEO BURNETT FRANCE, Paris, FRANCE
Vice President/Creative Director: Guillaume-Ulrich Chifflot (Leo Burnett France)
Creative Director: Marc Fauvel (Leo Burnett France)
Designer: Florian Gounaud (Leo Burnett France)
Account Director: Claire Tanguy (Leo Burnett France)
President: Myriam Ullens (MUS)
Marketing Manager: Ysaline Grangé (MUS)
Media placement: Logo - L'Eclaireur - December 2010

Describe the brief from the client
Mus is a new luxury clothes brand for exceptional women who want to feel elegant and comfortable whey they travel. It is a brand that uses cashmere as its main material.

Describe the challenges and key objectives
The objective was to create an identity for the brand that is alternative, original and modern, but also able to acquire the same recognition and reputation as other luxury brands, that have been established over many centuries.

Describe how you arrived at the final design
Muses have always embodied inspiration and movement. They perfectly represents the brand for its femininity, elegance and modernity. The logo qas developed and inspired by the 9 muses from Greek mythology, as represented in mosaics. The crossed pattern also refers directly to the stitching of cashmere, the brand's true symbol of savoir-faire.
The logo is underlined by a typography that embodies modernity and class : the letters are a careful modernization of a futurist typography from the 30's.
The colours were also created for the brand, that embodies femininity and elegance. They are custom-made and exclusively produced for Mus.

Give some indication of how successful the outcome was in the market