Honens International Piano Competition Design & Branding HONENS PACKAGE by Wax

HONENS PACKAGE

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Industry Publishing, streaming & media
Media Design & Branding
Market Canada
Agency Wax
Photographer Justen Lacoursiere
Released August 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: HONENS INTERNATIONAL PIANO COMPETITION
Product/Service: PIANO COMPETITION
Agency: WAX
Date of First Appearance: Aug 1 2010
Entrant Company: WAX, Calgary, CANADA
Design Director: Monique Gamache (WAX)
Account Manager: Jennifer MacKay (WAX)
Client: Stephen McHolm (Honens)
Photographer: Justen Lacoursiere (Lacoursiere Photography)
Printing Company: Unicom (Unicom)
Print Producer: Kelly Sembinelli (WAX)
Project Direction: Dan Wright (WAX)
Sculptor: Walter May
Media placement: Folder - Direct Mail, Point Of Purchase. - August 1, 2011

Describe the brief from the client
As part of the 2012 competition cycle branding, we were also asked to refresh the corporate brand.

Describe the challenges and key objectives
We needed to create a system for the corporate brand to that complemented and reinforced the Competition cycle campaign. We also needed to create a brand that stands out from other international piano competitions.

Describe how you arrived at the final design
Honens International Piano Competition is a leader in discovering and launching the careers of young concert pianists. It searches for Complete Artists – 21st century musicians for 21st century audiences. For the triennial poster we commissioned sculptor Walter May to create an assemblage for Honens. We then photographed the piece and disassembled it visually throughout the identity application except for the key image for the competition.

Give some indication of how successful the outcome was in the market
Distinctive brand that stands out in both national and international markets.